Author Archives: bshevackFootwear Plus Talks with Brand Initiatives about first Blundstone Pop Up StoreDecember 19, 2019Footwear Plus featured Blundstone in the opening of its first ever U.S. pop-up store, located in Brooklyn. The store will be open from Nov 4th to the end of March 2020, so that customers can experience and shop the brand … Continue reading Posted in Uncategorized | Leave a commentL’Officiel interviews Kate Shevack for BlundstoneDecember 4, 2019In the article titled “For Blundstone, Consistency is Key to Change,” Kate Shevack was asked about the popular Chelsea boot, “which has transcended time and lifestyle with minimal aesthetic changes.” She talks with Ali Webb of L’Officiel USA about the … Continue reading Posted in Uncategorized | Leave a commentMr Mag Features Brand InitiativesMay 24, 2019Kate Shevack, managing partner of Brand Initiatives Group, Blundstone’s U.S. marketing arm spoke with MR Mag in an article that looks at how “Australian Chelsea boot brand Blundstone is celebrating 50 years of the Original 500 Series.” While the brand … Continue reading Posted in Uncategorized | Leave a commentDon’t choose an ad agency by choosing a campaignFebruary 24, 2019In what other industry can a potential client call up and invite successful and respected firms to compete for their business and have them all jump at the opportunity to spend days, nights, weekends, and hundreds of thousands of dollars … Continue reading Posted in Uncategorized | Leave a commentPrivate Equity & Brand EquityNovember 19, 2018“…a predatory system created and perpetuated by Wall Street solely to pump its own profits.” This was how Josh Kosman of Rolling Stone Magazine described private equity firms back in 2012. James Surowiecki was even less subtle in describing them in The New Yorker as “job-destroying … Continue reading Posted in Uncategorized | Leave a commentBrand Initiatives Featured For Work On Blundstone Global ExpansionOctober 11, 2018Brand Initiatives Group & Blundstone were featured this week in MR Magazine, an industry-wide publication in the US. The article talks about Blundstone’s recent changes and pushing the global brand identity into the US market, as well as the newly … Continue reading Posted in Uncategorized | Leave a commentDefining a brand by public innovation is high risk, high rewardMay 2, 2018Many years ago, I remember doodling during a lull in a research presentation at Gillette, a brand that revolutionized its category through continual product innovation. The latest shaving system had just been launched successfully, but I found myself wondering what would be … Continue reading Posted in Uncategorized | Leave a commentThink you don’t compete in a commodity category?February 13, 2018A ‘commodity category’ is usually thought of as one with non-differentiated products. Go into your local drugstore and you’ll see lots of them; brand name products sitting right next to store brand products that are exactly … Continue reading Posted in Uncategorized | Leave a commentHuman resources is more than a department, it is every company’s most important asset.October 24, 2017NIKE makes great running shoes, but it’s not what makes it a great company. World-class aircraft engines aren’t what make GE a world-class organization. And warm, comfortable fleece isn’t what makes Patagonia so amazing. Spend time inside a lot of … Continue reading Posted in Uncategorized | Leave a commentCompanies need to look inside not just outside for growth ideasOctober 24, 2015Most companies fail to capitalize on a powerful resource for growth ideas: their own people. I am not just talking about the heads of marketing, innovation or new product development. Great growth ideas can come from sales, accounting, legal – … Continue reading Posted in Uncategorized | Leave a comment ← Older posts |