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Rebranding is not a substitute for defining who you are.

Posted on April 17, 2015 by bshevack

I was speaking to a potential client the other day, explaining what we do, and he stopped me mid-sentence. “Oh, we just went through a rebranding process. Haven’t you seen our new logo?” he said. While I had noticed it … Continue reading →

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Mergers don’t save companies that have lost their way.

Posted on April 1, 2015 by bshevack

I have always questioned the logic of how two struggling companies can save themselves by merging and forming a much larger struggling company. Take the pending merger of Staples and Office Depot. Staples CEO Ron Sargent stated in The New … Continue reading →

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Collaborativity

Posted on August 16, 2011 by bshevack

In an open source world, there is neither room nor time for ‘closed door’ thinkers who prefer to solve problems on their own. Access to knowledge and technology is no longer privileged and the need to access ideas across far-reaching … Continue reading →

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