We believe that the most important question every brand, company and organization needs to answer is “Who are we?” What is your promise? What defines what you do in a way that differentiates you from your competitors? What unifies and motivates your people?
It is not a mission statement or a tag line, it is a positioning that defines why you exist, what makes you unique and provides the foundation for everything you do. It informs your sales and marketing efforts. It helps retain and attract talent. It guides your R&D and innovation initiatives. It gives customers and shareholders a clear, consistent idea of why they should pay more for your products or invest in you. It lives within your walls and your people. “Who are we?” A few words carefully crafted and then brought to life both internally and externally. Nothing is more important for any brand, company or organization.
