Rebranding is not a substitute for defining who you are.

Posted on April 17, 2015 by bshevack

I was speaking to a potential client the other day, explaining what we do, and he stopped me mid-sentence. “Oh, we just went through a rebranding process. Haven’t you seen our new logo?” he said. While I had noticed it … Continue reading →

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Mergers don’t save companies that have lost their way.

Posted on April 1, 2015 by bshevack

I have always questioned the logic of how two struggling companies can save themselves by merging and forming a much larger struggling company. Take the pending merger of Staples and Office Depot. Staples CEO Ron Sargent stated in The New … Continue reading →

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